UTM Link Builder

Tag campaign URLs with UTM parameters for analytics tracking. Works with Google Analytics, Adobe, Matomo, Plausible, etc.

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Website URL

Campaign Source utm_source

Campaign Medium utm_medium

Campaign Name utm_campaign

Campaign Term utm_term — paid keywords

Campaign Content utm_content — A/B test, ad variant

Campaign ID utm_id (optional)

Lowercase parameter values (recommended for consistency)

Replace spaces with underscores (not +)

Fill in the fields above to generate your tracking URL…

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Parameter	Description	Example
`utm_source`	Where the traffic came from	`google, newsletter`
`utm_medium`	Marketing medium / channel	`cpc, email, social`
`utm_campaign`	Product, promo, or strategic code	`spring_sale`
`utm_term`	Paid search keywords	`running+shoes`
`utm_content`	Distinguish ad creatives or links	`logolink`
`utm_id`	Unique campaign ID (GA4)	`promo_123`

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